How to Develop a Content Marketing Strategy

42% of B2B marketers are confident in their ability to market content, are you in this group? Whether or not, you need to have a solid plan for developing a content strategy. The roots create the fruits as they say, after all. That's what you'll be learning about today -- developing a content strategy for any industry.

Who is your ideal client?

The first step in developing a content strategy is considering who you're targeting to begin with. Is it SaaS companies? SME's? Construction companies? Get as niche as possible to make the best out of it and to make yourself into an authority about that market. Draft a buyers persona, which is a rough idea of the demographics and values of who you're looking to work with. Create posts around the questions and things they would be interested in, and you'll attract them to your business. Plain and simple.

Create a content calendar

Staying organized is the name of the game. If you don't know what your writing or when, imagine how disorganized you're going to be. To speed up your marketing results and to make the process more fun, create a calendar. It should have rows for:

1. Topics
2. Publishing dates
3. Resources and notes
4. Keywords to target

Feel free to add other rows like word count, tone, etc.

Pump out the content!

Start writing blog posts at least once per week. The more the better though. Three times per week is ideal, and everyday is incredible. It might take a team from Upwork or iWriter, but it's doable. The more content, the faster you rank and the more inbound clients you'll get. 

But don't stop there. Repurpose your content into YouTube videos, infographics, slideshows, and other formats. Get these onto platforms like Linkedin, Visually, and Pinterest. It allows you to generate more traffic easily.

Blog posts should have a high word count, as it's been proven to achieve higher rankings and pack more information. Include videos, images, and graphics when you can. Hiring a graphic designer can save you a lot of time here.