Real Estate Agent Marketing Tips

Are you a real estate agent? Did you know that 33% of home buyers will purchase their home through an agent? That means your marketing needs to top notch to beat the competition and get more clients. Here are some marketing tips for real estate agents to just do that.

Get your social media in good shape

It's 2018, you need social media accounts. Everyone and their grandma is on Facebook, and you need to be, too. Create accounts on Facebook, Twitter, and Instagram. All of these platforms are great for building a brand, growing an audience, and also showing off homes you are selling. Use relevant hashtags, especially on Instagram. You'll definitely get potential buyers reaching out to you once you get the ball rolling. Follow users in your city and many will follow you back, as well. Linkedin is another platform you should start using to grow your reputation in the industry.

Real estate SEO is a thing

Don't think just because you're into the real estate market that you can get away without any SEO. Obviously this means that you need a website first. Use services like Bluehost or Hostgator to get a WordPress site up in minutes. Buy a theme for around $50 and take the time to add photos and customize it. Then, add keywords like "Toronto real estate agent" for example. It should be around your city and exact services. You also need to be posting consistent blog posts for Google to recognize your website and to rank it higher. Reach out to other real estate bloggers and ask if you can post on their site. This typically gives you a link back to your site, helping further improve your SEO.

Get involved in events

Nothing beats good ole shaking hands and getting your face out there. Look for local networking events through Eventbrite or Meetup. Print out some business cards and start chatting up other real estate professionals. You never know what opportunities are awaiting and referrals you might get. If you have the chops, do presentations and talks. This makes you look like a true leader and can easily help you land more clients.